It's a way of life. It's not just about how you dress or what you smokin.
▩ ART DSGN.
Highlife is a multicultural platform based in Buenos Aires and Melbourne, with a focus on music, visual arts and performance. Highlife It's a way of life. It's not just about how you dress or what you smokin.
We took the tradition of African ancestral art as a reminiscence for the morphology of the sign, but with a modern, minimalist and dynamic structure.
Resulting in a very strong logo with good branding performance for different applications.
The visual system was developed in 2 stages:
The first in the generation of different visual elements, small chess pieces with different functionalities and harmony.
The second stage contemplated the combinations and compositions of these elements creating new graphic pieces, from the overlapping, or zooming in - zooming out, using it as a background, etc.
More is more. The sensitivity of Monet & the informative load of El Bosco.
I'm Angello Torres, I was born in Peru and studied graphic design at the University of Buenos Aires. I worked for many years in Branding and Web Design studios as Art Director and Lead Designer.
Nowadays I am working on multiple projects as a Freelancer (branding, illustration, posters, UI). I also work in my free time on an investigation into the digitization and miniaturization of information through posters where I mix collage, metaphor and avant-garde design.
©2022 More is More.